up

Shandong Tourism Bureau · Facebook

Advertising

Project background


The Shandong Provincial Tourism Bureau of China has launched a series of video advertisements overseas using coverage and frequency purchase tools.


The Shandong Provincial Tourism Bureau encourages visitors to appreciate the beauty of China from a new perspective and hopes to attract Australian tourists to use Shandong as a tourist destination.


They created the Shandong International Beer Culture Festival as a “signboard” to attract tourists, and worked with overseas travel experts and video producers to create three videos about Shandong to attract adventurous Australians.


The Bureau of Tourism also used coverage and frequency buying tools to reach its target audience on a large scale and launched a series of video ads.



Delivery effect


Covered 2.5 million Australians in one month


1.6 million video views in 1 month


Video views are 3 times higher than previous ads


Brand awareness increased by 13 percentage points



Client feedback


“Video allows us to better communicate with our target audience. Coverage and frequency buying tools not only help us accurately reach our overseas target audience, but also control how many times ads are shown to them. Facebook is a travel agency that promotes to a global audience. An efficient way to destination. Platform, we plan to make more use of this platform in the future."


 - Yan Xiangjun, Director, Market Development Division, Shandong Provincial Tourism Administration


网球王子真人版 360配资 网球比分直播球探 环保和新能源股票推荐 上海期货配资利息 快乐飞艇 潍柴重机现状 山东时时彩 信捷策略 网络投资理财平台可靠吗 快速时时彩 银行基金配资业务 股票配资平台1选一直牛 河南快3 上证指数是什么意思上指涨跌又是什么意思 网球比分为什么是15 广西快3 360配资 网球比分直播球探 环保和新能源股票推荐 上海期货配资利息 快乐飞艇 潍柴重机现状 山东时时彩 信捷策略 网络投资理财平台可靠吗 快速时时彩 银行基金配资业务 股票配资平台1选一直牛 河南快3 上证指数是什么意思上指涨跌又是什么意思 网球比分为什么是15 广西快3